BEARDEN HIGH SCHOOL ACADEMY LOGO SET

20
22

Moving into the 2022 school year, Bearden High School decided to transition to an academy style class schedule, which placed every student into 1 of 4 categories: The Freshman Academy, The Business, Leadership, & Communications (BLC) Academy, The Health, Human Science, & Services (H2S2) Academy, and The Stem & The Arts (Stem&A) Academy. I was requested by the school to create the marks for these upcoming sectors. This project posed it's difficulties: lengthy names, inclusivity concerns, and an evolving educational system made this project quite non-linear. Through many meetings and presentations with the BHS faculty, however, I developed a design that represented the students as much as it did the school. The typography was decided by the school, so I aimed to create icons that paired well with those line weights. I decided to create a responsive logo set due to the extremely large number of uses these marks would fulfill. They were displayed on diplomas, t-shirts, a vinyl mural in the main lobby, websites, and more. Following the academies' implementation, the designs received high praise both at the school and county levels, making this project extra rewarding.  
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