In collaboration with Swaggerty's Farms, a premium pork sausage company based in Tennessee, the Knoxville Ice Bears developed a distinctive chili recipe inspired by their mascot, "Chilly Bear," to be served at home games. Known for his playful and fun persona, Chilly Bear provided the perfectopportunity for me to delve into the more illustrative style of logo design. Initially, I worked by hand, using photo references to explore various iterations of my Chilly cartoon. These designs are prominently featured on menus and signage throughout the rink during game days.