PROFESSIONAL HOCKEY PROMOTIONAL UNIFORMS

I created the logo and uniforms for the Knoxville Ice Bears' promotional "Knights Night", modernizing the minimalist red jerseys of the original 1960's team. Drawing inspiration from the medieval “K,” I developed two unique logo variations (one for print on the jersey & one for merchandise) and illustrated a unique chainmail pattern for the jerseys. The jerseys were worn in games throughout the year and sold to fans, and the branding also appeared in social media posts and signage.